Instant TV Mount started as a dare against a four-day quote cycle. Six years and 8,420 rooms later, we still cling to the original number: reply in 12 minutes flat, mounted before sundown.
The original mount went up the same day we got bored of waiting for a quote.
February 2020. A neighbour had been waiting four days for a TV installer's "rough estimate". On the third day, half-joking, we asked them to send us a photo of the wall. We replied with a price ten minutes later, drove over after lunch, and mounted the screen before Antiques Roadshow started.
That afternoon, the neighbour put up a post on the local Facebook group: "If anyone else wants a TV mounted same-day, my friends apparently do that now." Forty-two notifications by Tuesday. We rented a van by Friday.
Six years later we are a same-day install crew of four. The van is sodium-amber so it's easy to spot in a driveway. The intake is still a single photo. The reply still lands inside twelve minutes during dispatch hours. We've grown the rota, not the cycle time.
Most "values" pages are decorative. These four are the operating rules we'd lose work to keep — and we have, more than once. They're the reason same-day is sustainable, not a marketing slogan.
A doorstep quote means a wasted van slot, a sales pressure, and a customer who didn't get to think about it. We quote from the photo, sight unseen — and we hold the fixed price even when the on-site reality is harder than we thought.
Every snap gets a reply inside 12 minutes during dispatch hours (8a–8p, seven days). If it ever takes longer, the reply opens with a short "what slowed us down" line. We measure the median weekly and post it in the office.
Every mount goes into studs, joists, or rated masonry. Drywall alone never holds a screen we'd want above our own sofa. If the studs are in the wrong place we use a spanning bar. Same-day doesn't mean shortcuts on what holds the TV up.
Drop cloths before any drill. Dust vacuumed before we leave. Packaging out with us — not in your bin. The TV is up; everything else is the way you found it before we knocked.
You'll meet one of the four at your door. Each runs the same checklist, took the same training course, and has the dispatcher on speed-dial. The finish from any of them is identical.
Reads every snap that lands. Six years in. The reason the 12-minute number is a number and not a slogan.
Founder. Carpenter by training. Specialises in above-fireplace and plaster-lath. Drives the van most days.
Four years in. Cable concealment specialist and the calmest hand on awkward angle jobs. Most-requested by repeat customers.
Three years in. Full-motion and articulating-arm expert. Carries a level he's nicknamed for some reason.
A small operation keeps itself honest by counting, not by adjective. Refreshed monthly from the dispatch log.
No expansion to four vans, no franchise, no holding-company exit. The cycle time is the product; growing the rota slowly is the only way to protect it. If that ever changes, you'll hear it from Mara first, in writing.
DISPATCH LOG · ROLL 06 · WEEK 24
REPLIES OPEN: 142
MEDIAN: 11.4 MIN
SAME-DAY: 88%
CALLBACKS: 0/142